Remington wanted to engage with men between 16-35 more effectively, so we created a campaign to drive emotional engagement, appeal, consideration and purchase of Remington’s shaving and grooming products.
What we did
ShortList created a three-part video series featuring Dr John Beard and showcasing Remington’s products, with content based on the ShortList audience team’s analysis of the key trending topics among the nation’s beard enthusiasts. This launched across all platforms, heroing the first video. Further releases followed every fortnight with supporting marketing elements, continuing to drive traffic and views.
A competition and interactive quiz ran throughout the campaign to create further engagement. Three online articles featured on Shortlist.com, each hosting a Beard University video, quiz, competition entry widget and Remington product links. Finally, ad placements ran throughout the campaign to drive traffic to the online content.
What we achieved
We achieved a massive 2,683,672 video views, over-achieving our target by 134%. The competition element received 7,729 competition entries, over-achieving targets again by 193%.