Galaxy wanted to help the nation reclaim the moments they should be enjoying. With two-thirds of the UK workforce guilty of not taking their lunch hour, this presented an opportunity to encourage people to break the trend, embrace the positive things in life and offer much-craved indulgence in the middle of their day.
What we did
Editorial and advertorial content ran in Stylist magazine, introducing readers to the ethos of Reclaim Your Lunch Break and driving to the bespoke events happening all over the country. Video content played a key part in the campaign and a specific channel for Reclaim Your Lunch Break was set up on Stylist.co.uk, sponsored by Galaxy.
Three videos were amplified on Facebook along with social posts directing users to the Reclaim Your Lunch Break channel. We also recorded our first ever podcast series. Five competitions gave the opportunity for readers to win tickets to each of the events, which included a silent disco and pop-up spas in London and Manchester.
What we achieved
Video views over-achieved our target by 118%. A particular success was the ‘Which Galaxy flavour fits your personality?’ quiz, which received over 10,000 views and 4,603 entries. All elements surpassed benchmark CTRs/VTRs, highlighting how strong, editorially led creative resonates with our audience.