Winners of the UK Sponsorship Awards 2017 for Best Sponsorship in Print and Radio
Chambord challenged us to associate their drinks brand with France in order to substantially increase awareness among their core 25-34 year-old audience.
What we did
Our readers’ long-held fascination with the chic and confidence of French women allowed us to create an entire campaign around the idea of being “a little more French” – a smart, overriding theme we would have picked up at any time, with or without a sponsor.
The launch was a themed print issue centred around the creation of the Château de Stylist – we took over a luxury venue in rural France with Chambord and invited readers to come and spend time with bloggers, writers and key figures from the Stylist editorial team itself. This kicked off a weekly column from well-known French screenwriter and journalist Audrey Diwan, then towards the end of the campaign Chambord joined us at Stylist Live 2016 as one of our main sponsors, running a Chambord bar.
What we achieved
Readers were totally engaged with the idea from the start. The feedback on Audrey’s column was incredibly positive and the experience in France, amplified digitally, was one of the most memorable and original we’d ever undertaken. The client was fully integrated with all Stylist platforms, and running the event enabled us to pull Chambord into the very heart of our content without seeming forced or invasive.