American Express

Objective

Tasked with driving awareness to the British Airways American Express Credit

Card, Stylist created a campaign relaying the message that escapism can be closer

than you think, even in January. Our secondary objective was to drive traffic to the

British Airways American Express dual card landing page.

What we did

Stylist curated three free film, food and photography events to inspire readers for

their next travel adventure. Our campaign launched with two advertorials in Stylist

and ShortList detailing the events, a competition and info on the British Airways

American Express credit card with a click-through to the American Express website.

Online marketing elements supported the campaign to drive traffic to the

advertorial and American Express website. Email placements also ran, driving

traffic to online content, plus Facebook and Instagram to drive the competitions.

What we achieved

The first release of tickets to the events were snapped up and, in the end, we had to

open a waiting list for both events. From the campaign’s beginning, we saw a huge

buzz on social media #EscapeJanuary, with the event becoming the campaign’s

nucleus. Placing British Airways and American Express at the heart of conversation

among the Met Set, this campaign assisted in repositioning the brands as

corporate/data-driven by playing into the fun side of the business for both.

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